Danny MacAskill rides adidas HQ | Behind the Scenes
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While most employees were enjoying their summer vacations in 2024, Scottish street trials and mountain bike legend Danny MacAskill and his crew were tearing up the adidas campus, also known as the World of Sports.
Over the course of two full weeks, the eight-member team turned the iconic grounds into their playground, generating an incredible 20 terabytes of footage. Now, join the team and go behind-the-scenes to see the dedication, creativity, and teamwork that brought it to life! From nerve-wracking stunts to unexpected guests, this feature captures it all.
“Having unrestricted access to adidas’ campus was certainly an amazing experience, both for the film crew and for Danny, who could tap into his creativity around deciding where to ride. As Danny projects go, I think this was one of the smoothest ever. He really nailed tricks and didn’t get too stuck on any, plus having a backdrop as unique as the campus led to some mega unique shots and a wicked edit.” Chris Seager, Director of Photography.
Haven’t seen the original video yet? Watch now on the @adidas YouTube channel https://youtu.be/70NBZV6z_o0?si=V-tMNCFvUYa3rhuJ
Watch the full interview with Danny MacAskill and @TheRideCompanion https://youtu.be/_ucw3QNyJCw
@fiveten @Danny_MacAskill #brandofthebrave
Discover more at https://adidas.com/fiveten
