Rocky Mountain Files to Restructure in Attempt to Avoid Bankruptcy
Rocky Mountain is restructuring its finances to avoid bankruptcy, ensuring operations continue smoothly. Filing under Canada’s Companies’ Creditors Arrangement Act (CCAA) provides legal protection to help the brand stay on track.
Despite booming sales during the pandemic, supply chain issues and rising costs hurt the company. Post-pandemic, falling bike prices further squeezed margins, pushing them to act for long-term stability.
Founded in Vancouver in 1991, Rocky Mountain became part of Quebec-based Procycle in 1997 and rebranded fully in 2018. Leadership changes have marked recent years, with Raymond Dutil resuming as CEO in 2023 after Katy Bond’s departure.
The company also expanded by acquiring German distributor BikeAction, strengthening its presence in Europe.
Fri 20th Dec, 2024 @ 8:42 am
