GT Bicycles pausing new product releases, reducing workforce
GT Bicycles, which separated from Cycling Sports Group/Cannondale to a stand-alone Pon Holdings brand last year with its own design team, will pause releasing new products while streamlining operations.
GT Managing Director Jason Schiers told Bicycle Retailer on Tuesday there will be layoffs before the end of the year but the brand will continue to sell bikes in 2025. In February, Schiers said the GT team was expanding from eight to 23 employees.
“To ensure a sustainable and successful future, we are implementing a strategic reorientation to align with evolving customer preferences,” according to a statement by GT.
The brand will focus “on core strengths, and refining our strategy to position GT for long-term growth. … We will continue to sell our current range from existing inventory,” GT said in the statement.
Warranty and customer service will be handled by Cycling Sports Group.
“GT Bicycles remains a brand with strong potential, and this decision has been taken to lay a solid foundation for its next chapter,” the brand said.
