Video: From Sketches to Between the Tape – Norco Race Division Kit Creation
Win a GO3 Camera by Insta360 this issue in our FREE subscriber prize draw.
The main goal for the Norco Race Division 2024 UCI downhill liveries was to be disruptive. Conceptualized and brought to life by UK designer duo Nick Larsen and Paul Bliss, there were five completely different themes for kits, helmets and frames. The designs ramped up through the season, from Norco’s 60th anniversary celebration kit, to World Champs, to the Canadian Roots kit worn at the last race of the season at Mont-Sainte-Anne.
Watch the full video to hear about the thinking and inspiration that went into each livery, for a unique behind-the-scenes perspective on the energy driving Norco Race Division’s inaugural season.
Edited by: Thomas Sandell
Filmed by: Thomas Sandell, Carson Fletcher, Joe Simkins, Jack Clarke, Diego Manero, Alex Rankin
Photos: Andy Vathis
