OneUp 1% Giveback reaches $1 million donated
$1 Million Donated since 2013
When OneUp started in 2013, it was inspired by Patagonia’s 1% for the planet program. On day 1, the brand committed to donate 1% of all sales to good causes and it’s been doing it ever since. This year it reached a big milestone: one million dollars in total OneUp donations.
OneUp’s proud of what its small team has achieved. Historically, they haven’t promoted their 1% program much. They hope this announcement inspires other companies to do something similar.
OneUp 1% Giveback Program
OneUp Components donates 1% of revenue to environmental groups, bike charities and mountain bike trail associations. Some companies donate 1% of profits. OneUps program is tied to revenue which means it makes a donation even if it does’t turn a profit. Through good times or bad 1% is part of OneUp’s business and it always will be.
OneUps 1% program started with two donations: one to Squamish Off-Road Cycling Association, its local trail association, and another to World Bicycle Relief, a global organization that improves lives through the power of the bicycle. Today, they’re proud to support non-profit organizations that benefit trails, the environment and people around the world.
Trails
OneUp donates to trail associations because of the love formountain biking. And, without trails, there is no mountain biking. The brand gives to trail organizations of all sizes. The money goes towards the maintenance and construction of trails, community programs and building the stoke for riding bikes. OneUp tries to build long standing relationships with associations. they want to be a reliable partner so they can invest for the long term.
“Oneup’s support for SORCA and Squamish’s trail network has gone far beyond their financial contributions. Whether it be through trail building, creative events, or other initiatives, they are consistently looking for different ways to make the mountain bike community that they call home a better place.”
– Jeff Norman, President, Squamish Off-Road Cycling Association
Environment
We only have one planet. That’s why OneUp supports organizations dedicated to restoring, reclaiming and protecting the natural environment around the world. The brand has supported The Rainforest Trust, Eden: People+Planet and the Ancient Forest Alliance. This year they’re expanding their support to include the Wilderness Committee and Ecology Action. The work of these organizations is integral to protecting and restoring the natural places we love. These are not carbon offset projects.
“Fulfilling our mission of fostering healthy relationships between communities and the land we all depend on is only possible with the support of generous partners such as OneUp. To date, OneUp has donated over $90,000 USD to fund the planting of over 600,000 trees with Eden. We are truly excited to continue our work with OneUp to help fulfill our goals.”
– Haley Kolezar, Development Manager, Eden: People + Planet
People
OneUp gives to organizations that empower people with bikes, because the brand believes bikes can make life better for people around the world. One of its longest standing partnerships is with World Bicycle Relief, an organization with the goal of empowering 5 million people with 1 million Buffalo bikes. OneUps first donation to WBR in 2014 was the purchase of 100 Buffalo bikes.
WBR is a great example of a large-scale, comprehensive program that turns donations into bikes that make a difference. Their programs focus on education, economic development and health care. OneUp has also supported Trips for Kids, an organization that uses the power of the bike to build self esteem, inspire healthy lifestyles, instill environmental values and break social barriers.
“On behalf of our entire team, I want to extend my deepest gratitude to OneUp for their commitment to World Bicycle Relief through their 1% giveback program. Since 2014, these generous contributions have made a tangible impact on rural communities through 750 Buffalo Bicycles and more than 3,700 people mobilized. And your dedication to bicycle empowerment sets a remarkable example for us all.”
– Dave Neiswander, CEO, World Bicycle Relief
1% for Good
In 10 years OneUp has gone from buying beer and shovels for its local trailbuilders to supporting international conservation initiatives and global organizations using the power of the bike to improve the lives of thousands of people.
Rhe brand hopes its story inspires other companies, big and small, to see where this type of initiative can go. They’re proud to say that donating 1% of revenue is a core part of OneUp’s business and it always will be. Trailforks makes it easy to donate to trail associations around the world: https://www.trailforks.com/karma/.
Visit OneUp’s website to learn more about the 1% Giveback Program and the organizations they support.
Is there an organization in need of support that fits our program? If you have a suggestion for a charity, association or organization that OneUp should support please contact them at info@oneupcomponents.com.
