Atherton Bikes Celebrates its 5th Birthday
Four new products, FiveWorld Cup wins and a World Title; not bad for five years in business!
The start-up venture have never made a secret of their big ambitions, nevertheless, the speed with which they have achieved some of those goals has caused the industry to take notice, especially after an astounding 2023 which saw Women’s and Men’s Elite victories on the World Cup circuit and that electrifying Gold, Silver for Charlie Hatton and Andi Kolb at Fort William World Champs. We take a look back on that roller coaster five years and celebrate a small British success story as they gear up for the next stage in their journey.
Atherton Bikes CEO Dan Brown said “Hard to believe it’s been 5 years – in some ways it feels like five months, in others a decade!”
When Atherton Bikes launched on January 25th 2019 it lifted the lid on one of the industry’s best kept secrets and overturned the accepted bike company sponsorship model as the Atherton siblings and their then Team Director, Dan Brown decided to “go it alone” The team partnered with renowned suspension designer Dave Weagle and Dragon’s Den’s Piers Linney to create their ultimate range of bikes, utilising ground-breaking additive manufacturing technologies and lug and tube construction to deliver strong, perfect-fit bikes.
Where the Athertons have led, others have followed with several World Cup prototypes now utilising lug and tube construction but that isn’t a development that phases Dan Brown who says “We knew our product was next level, having the largest brands in the World following suit is only testament to that!”
It was a tough time to start any new business; alongside a lot of more established companies Atherton found that 2020 and 2021 were tough going and there were other, more personal setbacks, chief of which was Gee’s horrendous crash while filming his Ridgeline Series…
