Video: Return of ‘Tales of the MOB’
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In January this year, YT Industries announced the return of its race program: The YT MOB… with a twist. It had broken free from its confines to tackle all disciplines, and its unique approach to enduro shook the scene. No sponsors, pure autonomy. The power is in the hands of the athletes themselves.
The UNCAGED philosophy resonates throughout YT Industries, within its staff, products, and ethos. Now, its made its way to the race scene, as its enduro athletes see the freedom to specify their choice of parts in search of peak performance.
Tales of the MOB: Episode 1, brings the explosive action of the Tasmanian Enduro World Cup rounds to your screens. Stay tuned throughout the season as the team takes you backstage in Tales of the MOB. It’s going to get hectic!
“I’m stoked we have incorporated our UNCAGED philosophy into our race efforts, allowing the YT MOB to choose their unique components based on what they want to ride. They’re able to run parts based on performance, not just because of sponsorship. I’m super proud that we’re the only brand able to give this advantage to their riders.” – Markus Flossmann, Founder and CVO of YT Industries
“I’ve been on teams in the past where you have to run components that simply don’t work for you, and of course, this has a huge effect on performance and, ultimately, race results. I’m a big supporter of the UNCAGED philosophy and the freedom it brings.” – Jack Moir
