Dakine: Fear The Known
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At Dakine, we are not put-your-feet-up-by-the-campfire kind of people. For 39 years, we have made it our mission to make gear that can keep up with people who keep going. We thrive in venturing into the unknown—where adventure is realized and life experiences are solidified. We challenge you to join us in pushing against predictable and breaking away from comfort. Surf new breaks, ride steeper terrain, go where the wind howls and the trails push past the horizon. To go where you’ve never gone, do what you’ve never done and revel in the experience.
“Do what you’ve never done. Push against predictable and break away from comfort. Surf new breaks, ride steeper terrain, go where the wind howls and the trails push past the horizon. And revel in the experience. Do not fear the unknown. Fear that everything you’ve ever done is all you’ll ever do.”
With a foundation built on innovation, we are still at it. We live it. Build it. Test it. Improve it. Then find new ways to do it all over again next season. Join us in the hunt for the unexplored, unseen and undiscovered. We’ve got your back.
Do not fear the unknown. Fear that everything you’ve ever done is all you’ll ever do. Fear The Known.
GM EMEA , Frank Heissat, says: “We are proud to launch Dakine’s first ever brand campaign: Fear the Known. This invitation to seek new experiences is addressed to our consumers, but also to our partners and team. Fear the Known will be at the heart of everything we do for the next years, accross all initiatives and product categories”.
