ION Launches International Opinion Program – Get Your Voice Heard
It’s refreshing to see a brand doing something a little bit different and taking the initiative to move their products forwards, not just in the design room, but with real honest feedback from everyday riders. ION are launching a new program to push the progression of their products and further improve their bike clothing and protection ranges. Realising that riders are the ones who put products through their paces, and often have suggestions when it comes to the little details, ION want to tap into that feedback. Often pro riders are consulted when it comes to new product ideas and designs, but rarely is the average Joe given the opportunity to be involved in the development of a brands future product range. With incentives in the form of free backpacks, exclusive offers and even the chance to win a one-year gear sponsorship, there’s certainly some encouragement to voicing your opinion.
Read below to find out more and how you can get involved.
Every sport has its heroes. And every type of sport has a large amount of people who feel the same passion as the heroes – but they won‘t ever be recognised. Bikewear and protection brand ION now sets up a program to give them a voice: It is called ‘Make your experience count, (or MYEXCO for short) and is addressed to those who are out on their bikes riding every day and in all weathers. With this new program we want to collect unfiltered feedback from the bike scene on a grassroots level. Your feedback will be used in order to further enhance product details, push progression and take technologies to the next level.
Forward-thinking brand ION use drirelease®, a patented performance sports material that has the look and feel of classic cotton, but keeps you dry, cool, comfortable and fresh, in many of their riding tops. Join the MYEXCO initiative to have your say and get involved in pushing new technology within the ION bike wear ranges.
MYEXCO will be rolled out through selected shops in Germany, Austria, Switzerland, France, Italy, Spain, UK, BeNeLux and South Africa. Riders can apply in their local bike shop and will be selected by the shop owners. Every opinion leader will receive an ION TRANSOM 16 backpack plus an exclusive offer from ION‘s bike wear & protection range. Additionally, each of the MYEXCO members will have the opportunity to take part in a photo award competition and win a one-year ION gear sponsorship. Shops all over Europe have received the invitations to the program recently, and the candidates have to hurry up: 30th September is the deadline for the registration on the program.
What’s Involved?
. MYEXCO opinion leaders are requested to complete two questionnaires during the program. They will be invited to give feedback on specific questions and make suggestions about improvements.
. In addition, the opinion leaders have the opportunity to document their experiences with ION and the TRANSOM 16 backpack on Instagram. In the aftermath of the program period, opinion leaders automatically participate in a Facebook voting for the best “Make Your Experience Count” photo. The rider with most votes wins a one-year ION gear sponsorship.
“We believe that your experience can inspire the little differences we are looking for. We want unfiltered, objective and authentic feedback, rather than feedback from pro athletes who are always influenced. Thus, we decided to establish this program and invite a few selected riders in Europe,” says Andi Lipp, International Marketing Manager at ION Bike. ION is all about progress and innovation. The brand strives to push boundaries and transform the passion for sports into unique, outstanding designs and innovative technology. This progression can be seen in the optimization of existing technologies – for example inside the steadily growing protection range with patented technologies, such as Tectonic Fit. Or by introducing groundbreaking innovations, like the brand new ION backpack with AC_Cooling System and SAS-TEC Spine Plate Interface. Now, ION wants to go one step further.”
http://www.ion-products.com/bike/
